The internet, and in particular Internet marketing, is a medium that evolves very quickly and it is difficult to think about a world that has no blogs and social networking. Nonetheless, many of these developments have just been around for a few years. For example, WordPress was released in 2003 and today, it has millions of users worldwide. In its early years, blogging was seen actually as a kind of online journal and only a few would have seen how it could grow into such a greatly used tool for business online. Although there are other blogging platforms, this article is going to focus on self-hosted WordPress blogs and the many ways these can be monetized.
If you decide you are going to set up your own blog, you will need to determine what the subject of your site will be and the profit potential of your specific niche. This is especially the case if you are looking at one site to be your main source of revenue. As such, you are looking to be considered as an expert in your chosen niche. So, if you are particularly knowledgeable in an area or have a huge interest for something, then this route could be an attractive option for you. There are many online marketers who maintain their own blogs to allow them to establish their name or brand.
If you publish noteworthy content, your site will be considered as a resource for people to return to. As soon as you have this flow of frequent return visitors, you have an ideal chance to monetize this with your own recommendations or products. It is important to get the balance right. If you provide free valuable content, loyal readers are far more likely to be prepared to trust you when it comes to making an actual buying decision.
As WordPress has developed in terms of ease of use and how their sites really appear, many have seen the potential to utilize this to quickly create mini web sites to target particular markets. So, if we think you have done some keyword research, which shows there is a market you could immediately compete in, you can buy an exact term domain and use WordPress for your site. We call this a mini web site since depending on the market competition, you may need very few posts to really get yourself ranking high in the search engines.
The instance you have decided on the scheme you are going to use, there are many ways to begin to extract revenue from your blogs. You can sign up for affiliate programs, develop your own products or use Google AdSense program on your site. It may be that you combine all of these. The main thing to remember is that as these are self-hosted WordPress sites, they are owned by you and therefore, they can become an asset. This is sometimes recognized virtual real estate and if you look at a web site like Flippa, which is an auction web site for selling websites, you will see how much these types of blogs can sell for..